Best Practices

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What Is Voice SEO? A Quick Guide To Understand the Latest Trend

1 Comment / Advertising, Best Practices, SEO

Introduction In the digital age, search engine optimization (SEO) has become an indispensable aspect of online marketing. As technology continues to evolve, the way people search for information is changing too. Voice search (and thus Voice SEO) is rapidly gaining popularity, revolutionizing the way we interact with search engines. In fact, a recent study by …

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4 Website Design Best Practices to Boost Conversions

1 Comment / Best Practices, UX Design

In today’s digital world, you need to take into consideration website design best practices. In fact, having a user-friendly website is crucial for businesses to attract and retain customers. This is where User Experience (UX) design for your Website comes into play. Website design is the process of designing a website or an application that …

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A Beginner’s Guide to A/B Testing in Digital Marketing

2 Comments / Advertising, Best Practices, Small Businesses

Introduction – What is A/B Testing in Digital Marketing? A/B testing in Digital Marketing, also known as split testing, is a technique used to compare two different versions of a website, advertisement, or landing page to determine which one performs better. This method involves showing one version, known as the control, to a randomly selected …

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performance marketing

Can Performance Marketing Alone Fuel Your Brand’s Growth?

1 Comment / Advertising, Best Practices, Performance Media

You may be wondering: Is Performance Marketing enough to Grow your Brand? This topic is so hot that even the WSJ is talking about it! Let’s starts with a definition. Performance marketing is a type of advertising where the advertiser only pays when a desired action is taken by the user, such as clicking on …

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performance marketing

Call To Action: Boost User Engagement and Conversions with These Proven Strategies

1 Comment / Best Practices, Performance Media, Small Businesses, UX Design

A Call To Action (CTA) is a message, usually in the form of a button or hyperlink, that guides website visitors to take the appropriate next step, whether it’s booking a call or reading an article, and eliminate confusion. CTAs can take many forms, such as “Sign Up” or “Buy Now,” and are designed to …

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Paid Search for Small Businesses

Paid Search for Small Businesses: 6 Tactics to Maximize ROI

4 Comments / Best Practices, Paid Search, Performance Media, Small Businesses

Introduction How can you use Paid Search for Small Businesses? Paid search advertising holds great potential for small businesses, provided it is approached strategically. In an increasingly competitive landscape, small businesses need to align their goals and implement effective campaigns to achieve a positive return on investment (ROI). How can you use Paid Search for …

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