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What Is Voice SEO? A Quick Guide To Understand the Latest Trend

1 Comment / Advertising, Best Practices, SEO

Introduction In the digital age, search engine optimization (SEO) has become an indispensable aspect of online marketing. As technology continues to evolve, the way people search for information is changing too. Voice search (and thus Voice SEO) is rapidly gaining popularity, revolutionizing the way we interact with search engines. In fact, a recent study by …

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A Beginner’s Guide to A/B Testing in Digital Marketing

2 Comments / Advertising, Best Practices, Small Businesses

Introduction – What is A/B Testing in Digital Marketing? A/B testing in Digital Marketing, also known as split testing, is a technique used to compare two different versions of a website, advertisement, or landing page to determine which one performs better. This method involves showing one version, known as the control, to a randomly selected …

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performance marketing

Can Performance Marketing Alone Fuel Your Brand’s Growth?

1 Comment / Advertising, Best Practices, Performance Media

You may be wondering: Is Performance Marketing enough to Grow your Brand? This topic is so hot that even the WSJ is talking about it! Let’s starts with a definition. Performance marketing is a type of advertising where the advertiser only pays when a desired action is taken by the user, such as clicking on …

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