I was born and raised in the Italian Alps, and I discovered my passion for marketing by volunteering to create advertising materials for my high school.

In 2014 I moved to the States with limited English skills and began my career in the media industry. I have spent most of my professional journey at Publicis Groupe, where I had the opportunity to work in different departments and gain valuable experience in both the execution and the strategy of marketing initiatives.

During the initial 7-8 years of my career, I worked in the Search and Social Teams. Following the completion of my MBA with honors from Columbia Business School, I transitioned to the Strategy Team to gain a broader perspective on advertising and expand my skills.

My passion for the industry runs deep, and I especially enjoy writing about various aspects of digital marketing, including Influencer Marketing, Social Media, Marketing AI, measurement, and all things related to the dynamic world of digital marketing.

Join me on this blog as I share my insights and knowledge, providing you with valuable resources and the latest trends to stay ahead in the ever-evolving landscape of digital marketing.